Kanye may not regret the blow he dealt the Jewish community, but the world is certainly responding. Adidas has done that, too. After French fashion house Balenciaga cut all ties with Ye, fans have been urging Adidas to end its business partnership with the rapper after his anti-Semitic comments. Well, the moment has finally come. This termination marks the end of “the lucrative arrangement that produced the popular Yeezy sneaker collection.”

Adidas stands against anti-Semitism

As other Kanye West collaborators such as Balenciaga, Vogue and even his legal team cut ties with “Heartless rapper”, the German sportswear giant, Adidas was facing a backlash from fans for ending its partnership with Ye. Well, the moment has finally come.

Adidas terminated its partnership with Ye today (October 25) over his anti-Semitic comments, a move that will affect its net profit by as much as $256 million this year. The German sportswear giant said in a statement:

“Adidas does not tolerate anti-Semitism and any other type of hate speech. Yi’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values ​​of diversity, inclusion, mutual respect and fairness.” The company has been in a fashion collaboration called “Adidas Yeezy” with West for seven years.

What does this termination mean?

Adidas has revealed that after a “comprehensive review,” the company has decided to end its collaboration with Kanye West, which means it will stop producing Yeezy-branded products and cancel all payments to his companies. “Adidas will cease its Adidas Yeezy business immediately,” the statement read.

Moreover, the German sportswear company noted that amid “high seasonality for the fourth quarter” – which includes Black Friday and Christmas – the termination of this partnership would negatively impact its net income this year by €250 million ($256 million). Nevertheless, the company respects its decision and has revealed that it will not tolerate anti-Semitism or hate speech of any kind.

For your information, the statement states that Adidas is the “sole owner of all rights to the design” under this partnership, and therefore, the rapper cannot attempt to reproduce the designs with a new factory, giving him an immediate financial hit.

The long-awaited move comes after his repeated attacks on the Jewish community. If you weren’t aware, Kanye tweeted on October 8: “I’m a bit sleepy tonight but when I wake up I’m going to die 3 on the Jewish people. The funny thing is I can’t actually be an anti-Semite because black people are actually Jews, as That you played with me and tried to attack anyone who opposes your agenda.” His Twitter and Instagram account was suspended during that week.

Not only that, but when appearing on ‘Piers Morgan Uncensored’ last week, Ye revealed that he doesn’t regret being threatened to go to Defcon 3 on the Jewish people. He even went on an anti-Semitic sermon at Drink Champs where he made false statements about the death of George Floyd.

As a result of Ye’s attacks, a sign was hung by a group of white supremacists over Interstate 405 in Los Angeles that read “I was right about the Jews.” This has led to an escalation of hate attacks against the Jewish community. Since then, many celebrities, including ex-wife Kim K. , to show their support for the Jews after Kani’s hate speech and incitement to violence against society.